The online world is always changing and while we can’t do everything and be everywhere on social media, it’s important to stay current. That said, it's also important that we don't get lost down the rabbit hole of what is trendy and forget who our target audience is and how we can serve Read On >
Marketing & Branding
What’s the RIGHT Content for Your Business?
There is no getting away from the fact that, in business today, content is key. Content marketing is where it’s at: educating your audience, sharing and engaging with them and creating a platform through which your target market sees that they can’t live without you. Not convinced? Here are four Read On >
How Do I Find New Customers?
Whether new in business or seeing a stall in your growth, it’s something you need to have a handle on. I read recently that 42% of businesses fail because there is no market for what they are selling. In other words, they aren’t solving a problem. They are pushing out a product or service that THEY Read On >
How to Keep Your Wellness Business on Top
When you’re in the wellness business, happiness has to be stock in trade. Of all the things that matter in business, happy customers is number one. If you don’t have clients who are enamoured of your products and services, you don’t really have a business. There will always be someone Read On >
When Was the Last Time You Gave Your Facebook Page a Face Lift?
I often hear from clients that it is hard to maintain their Facebook page or they are trying to figure out why they are not getting enough traction on their page. It may be time to give your Facebook page a lift and to get a little bit more momentum going. You want your Facebook page to help give Read On >
Have You Checked Out InstaStories on Instagram?
When you open up your Instagram app, you may have noticed there's a little plus sign in the top left corner that allows you to create your InstaStories. You will also see everyone's picture along the very top of those you follow who are using InstaStories. InstaStories is very similar to Snapchat, Read On >
Content Sharing Strategy
Now that you are creating consistent content you want to create your content sharing strategy (and if not, check back on this blog post to get started!). There are so many different places you can share your content. Share it online wherever your target audience is. There may be specific Facebook Read On >