Specialization is great, but don’t drill your business down to the point where your offering is too limited. It’s a tough balance. On the one hand, you want to be specialized enough in your business to ensure that your unique selling proposition is the key focus and that your target customer is Read On >
Sales
Is Your Pricing Set Correctly?
How much is that item? How much is your time worth? What should you price that service at? Pricing is a hot topic that continues to present itself when I am working with business owners. A lot of times there are issues around pricing because the business owner has not Read On >
How to Keep Your Wellness Business on Top
When you’re in the wellness business, happiness has to be stock in trade. Of all the things that matter in business, happy customers is number one. If you don’t have clients who are enamoured of your products and services, you don’t really have a business. There will always be someone Read On >
How Do I Get Clients?
HOW do I get clients now that I know WHO my ideal client is? So now you understand who your target market is, but how do you actually turn that into sales and get clients working with you? If you don’t know who your ideal client is, and you’re not sure who your target market is, and you are just Read On >
Are You Making This Mistake In Your Business?
I really want to share today something that I see come up over and over again when I am speaking with other business owners. I hear a lot of, "I can't get any clients," or, "People aren't purchasing my services," or, "I'm not selling any products." My first question is always, "Okay, whose your Read On >