Now that you are creating consistent content you want to create your content sharing strategy (and if not, check back on this blog post to get started!). There are so many different places you can share your content. Share it online wherever your target audience is. There may be specific Facebook groups that you have created relationships in, that you can share your content. In addition to online, you need to think about sharing your valuable content in your email newsletters.
I often hear from people say, “Well, I don’t want to share that same blog post on all my social media platforms, my email newsletter list and in other places”. You have to remember that your clients probably are not going to see that content pushed out to all the different platforms each time. They’re not going to be on Twitter necessarily that exact moment that you tweet out about your blog post. They might have missed it in your Facebook feed, but when you share it in your email newsletter, it is going right to their inbox. As they are scrolling through in the morning or the afternoon, whenever you happen to send it, it will catch their eye again.
You need to also be thinking about using your content to connect with other businesses that are also attracting your ideal client. Connect with businesses who do not offer the exact same services and products that you offer, but attract your ideal audience. See if you can swap content with them. Maybe you host a blog post on your website highlighting their business and they host your blog post on their website, highlighting you. You then get access to anyone who’s following them, who may not be following you, and vice versa.
Community newspapers can also be a great way to get your content in front of your ideal audience if you know they read these types of papers. I know a lot of community newspapers are always looking for new content and they want to highlight what people are doing in their areas. Don’t hesitate to reach out to your community newspaper to re-share and repurpose some of your content that you have created there as well.
In order to build relationships with your ideal client, you need to be providing value to them. Sharing valuable content, showing up to answer their questions and create conversations will keep you at the top of their mind. If you are not creating content already in your business then start to brainstorm what kind of content you can be creating, and start to take small steps to get there.
Create content and share it out in the world in a strategic way so you can get in front of your target audience and start to be seen as an expert in your field.